STA was established on 26th November, 1963 and officially
registered with ROS on 16th March 1966, (Registration No # SAB 151) and
therefore according to record, STA is the oldest tourism NGO in Sabah.
The two people responsible for signing the relevant
documents were Mr. Kenny Wee Tiong Kian and Mr. Oh Chu Vun.
STA Mission is: "We Unite, We Serve, and We Achieve !!"
a. To promote, develop, improve and encourage tourism, tourist trades and all other means and ways of attracting tourists, travelers and others to Sabah in particular, and to Malaysia in general.
b. To encourage, persuade and advise residents of other
States in Malaysia and residents of neighboring countries and elsewhere to
spend their holidays in Sabah.
c. To encourage and assist within the means of the
Association, the improvement of accommodation, catering, entertainment,
transport, tours and other related amenities for tourists, visitors, and others
on holiday in Sabah and to promote the demand for handicrafts and other
products made in Sabah.
d. To promote and stimulate an interest in Sabah among
tourists, travelers, tour operators, hoteliers, travel agencies and others by
publishing in travel brochures, magazines, newspapers, leaflets and other mass
media, photographs of and articles on places of interest to tourist,
holiday-makers and others.
e. To publish, print, circulate, sell or otherwise
distribute gratuitously, handbooks, leaflets, guidebooks, magazines and other
kinds of publication plus color slides and other related materials calculated
to promote directly or indirectly any of the objects of the Association.
f. To seek, encourage and promote voluntary co-operation
and co-ordination in all matters pertaining to publicity on tourism, tourist
trades, travels and other related matters.
g. To guide, advise and assist members in matters
pertaining to tourism, tourist trades, exhibitions or travels and other matters
within the scope of the objects of the Association.
h. To guide, advise and assist tourists, travelers, tour
operators, travel agencies and others in all matters pertaining to travel
documents, customs, immigration, places of interests, accommodation, transport
and other similar problems normally encountered by tourists by disseminating
information and answering their enquiries.
i. To advise and assist the Government and other local
authorities or bodies in all matters with regard to the promotion and
development of tourism, tourist trades and amenities and the publicity thereon.
j. To canvas for and collect advertisements for any or all
the publications of the Association to defray the cost of such publications.
k. To promote and foster general welfare of members and to
enlist their active co-operation and assistance whenever necessary in carrying
out all or any of the objects of the Association.
l. To organize and hold luncheon, dinner and other
functions for members and their guests.
m. To hold, organize and conduct meetings, seminars,
conferences, exhibitions or lectures on matters and problems in connection with
any of the objects of the Association and to participate in all or any such
meetings, seminars, conferences, exhibitions or lectures organized by other
organizations or Government authorities.
n. To establish and maintain contact with Tourist
Association and similar organizations in Malaysia and Overseas and to subscribe
to or become a member or an affiliate of such organizations.
o. To employ and pay for the services of an Executive
Secretary and other staff members as they are necessary to carry out the
activities of the Association.
p. To receive and accept subscriptions, donations, grants, and other moneys from members, the Government and others and to apply the amounts received or derived for the purpose of carrying out all or any of the objects of the Association, payment of rent, repairs, staff salaries and all necessary expenses in maintaining and running the office of the Association.
Name | From | To |
---|---|---|
Mr. Francis Loh & Mr. WJV Cook | 1968 | 1970 |
Mr. Kenny Wee & Mr. Oh Chu Vun | 1963 | 1967 |
Tan Sri Syed Kechik Syed Mohamed & Tan Sri Herman Luping | 1971 | 1972 |
Tan Sri Syed Kechik Syed Mohamed & Datuk Haji Kassim Bin Othman | 1973 | 1975 |
Datuk Haji Kassim Bin Othman & En. Mat Sah Taib | 1976 | 1979 |
Datuk Robert De Souza & Mr. Simon Jenkins | 1980 | 1982 |
Datuk Robert De Souza & Mr. Kamalul Bahrin | 1983 | 1984 |
Datuk George Chin & Mr. Albert Teo | 1984 | 1985 |
Mr. Albert Teo & Mr. Chang Erh Ling | 1985 | 1986 |
Mr. Tony Tan Nyang Peng & Mr. Paul Wang | 1986 | 1990 |
Mr. Peter Teo Tiong Hee & Mr. Awang Ahmad Bin Mohd Alidin | 1990 | 1994 |
Mr. Thomas Willie & Mr. Clement Lee | 1994 | 1999 |
Mr. Clement Lee & Mr. Foo Kia Inn | 1999 | 2009 |
Mr. Liew Len Pong & Mr. Freddie Lim | 2009 | 2011 |
Tonny Chew & Freddie Lim | 2012 | 2015 |
Tonny Chew & Edward Chua | 2015 | 2017 |
Tonny Chew & Terrence Lim | 2017 | 2019 |
Tonny Chew & Melanie Chu | 2019 | 2023 |